It is a tragically familiar story. Heavy rains trigger a landslide in mountainous terrain leaving scores dead or missing presumed dead.
Its latest iteration is in Maoxian county in Sichuan, a three hours drive north of Chengdu. Fifteen are known to have died, but more than 120 are missing. The early-morning landslide buried 62 homes in Xinmo village, a tourist stop-off, blocked 2 kilometres of the river running through it and buried 1,600 meters of road, impeding rescue efforts.
Half the village was destroyed by the disaster. Only three people were rescued alive. According to state media, the village had been relocated to its present location in 1976 because its previous one was considered too landslide prone.
State media is full of exhortations from top leadership of all-out-rescue efforts and photographs as above of rescue workers in their readily recognisable orange kit and heavy earth moving machinery at the disaster site.
With it being the start of the flood season and the national weather observatory saying more heavy rain expected across the country in the next few days, national authorities have raised their geological disaster alert to the second highest.
Update: As of Monday, officials said 93 people were still unaccounted for. Fifteen residents thought to be missing were found to have been away from the area. The confirmed death toll was put at ten.