China is no more a single market than any other large economy, a basic point but one that bears repeating. The McKinsey Quarterly has given visual expression to that thought with a map delineating the country’s central and eastern mega-conurbations. It also offers a reminder that Greater Shanghai is as large an economy as Switzerland.
The chart is excerpted from a larger McKinsey Quarterly article, Winning the $30 trillion decathlon: Going for gold in emerging markets.
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