Beijing is planning an ad blitz in the U.S. to accompany President Hu Jintao’s state visit to Washington next week. Familiar faces to Americans such as basketball player Yao Ming and film star Jackie Chan will be deployed as will less familiar ones such as pianist Lang Lang and astronaut Yang Liwei. In all 50 Chinese celebrities have been recruited to the cause, according to the Guangming Daily. There are to be a couple of TV spots and a 12 minute film showcasing China’s achievements. It is not clear what the tone or content will be (though we can guess, and the good people who brought you the Beijing Olympics and the Shanghai Expo know how to put on a show).
Political advertising, as propaganda is known in the U.S., is pretty slick. Wooing let alone wowing America’s media-drenched public will be a hard task for this exercise in soft power. That said, with a new survey from the Pew Research Center showing most American’s now think China has displaced their own country as the world’s no. 1 economic power the ads, as propaganda is known in the U.S., may be preying on vulnerable minds.
Update: A 60-second version of the film has started showing in New York City’s Times Square.