Handling The Baby Formula Crisis

Props to the PR-focused blog Imagethief for two excellent posts on how the baby milk scandal has been handled, Sanlu Melamine Milk Powder Crisis Becomes A National Issue and Melamine In Sanlu Milk Powder? Now That’s A Crisis!. Well worth the read.

Key point: “Only an irresponsible PR agency proposes suppressing bad news as the core of a PR strategy. That’s not rebuilding or defending a reputation. That’s admitting you can’t help. But suppressing news is an old tradition here, handed down from the highest levels.”

Situation update:  Health Minister Chen Zhu says 6,244 infants are ill after consuming the tainted formula as of 8 a.m. on Wednesday, five times the previously announced number. They include 158 with acute kidney failure, of which 94 were in stable condition. That implies 64 are now in serious condition.

Leave a comment

Filed under Politics & Society

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s